4th plinth and Colalife

When I was at #localgovcamp recently I finally met in the flesh Russell Tanner, the e-Communications Manager for the Commission for Rural Communities. We’d previously swapped emails on a whole heap of stuff, in particular on sorting out the online launch of guidance arising from our joint project on engaging with new unitary authorities.

Like tens of thousands of people Russell entered the One&Other ballot to have an hour on the 4th plinth in Trafalgar Square, London. However he’s one of the chosen few and will be on the plinth tomorrow between 3pm – 4pm.

But what is different about Russell is that he will be using tomorrow to raise awareness of ColaLife. The man behind Colalife is Simon Berry, another colleague of mine (formerly of Ruralnet fame), who also now works for Defra.

You can buy a Coca-Cola virtually anywhere in developing countries and yet 1 in 5 children die before the age of 5 from largely preventable causes like dehydration from diarrhoea. ColaLife is a campaign to get Coca-Cola to open up its distribution networks in developing countries to carry ‘social products’ such as oral rehydration salts, vitamin A tablets, condoms etc. The link to the website is.

It’s a great cause so if you are able to go along tomorrow and show your support for Russell and ColaLife I know this would be enormously appreciated. And if you can go, don’t forget to wear something red! And make sure you blog or tweet about it too!! See you there.

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